As a public relations specialist, I love telling brand stories and developing strategies to help companies become more relevant to consumers and more newsworthy to media.

I have worked in the industry for over ten years at some of the top New York City PR firms and with some of the leading luxury and lifestyle brands across the culinary, wine, spirits, fashion and entertainment industries.

As a strategist and publicist, I have managed public relations campaigns – from ideas to execution – including brand launches, specials events and ongoing brand awareness campaigns.

I love working closely with brands to make and share news. Some of my favorite programs and campaigns have been creating like-minded partnerships to get media excited or getting clients involved in events to showcase their brand.