https://www.karliereitano.com/clientwork daily 0.75 2025-12-29 https://www.karliereitano.com/clientwork/blog-post-title-one-gpz2w monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/68f02187b1e3396dfc31a45e/b7f1a948-ab1c-4b44-8bc9-9072c887fa74/naya-2-1100x733.jpg CLIENT WORK - NAYA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karliereitano.com/clientwork/blog-post-title-two-xm6wn monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/68f02187b1e3396dfc31a45e/2b6efc5e-8081-4da2-9fdf-889cfb97bc51/Image+10-27-25+at+11.34%E2%80%AFAM.jpeg CLIENT WORK - Extraordinary Desserts - Strategy In order to get attention from a national audience, Karlie recommended a partnership with a brand and personality who already had a large following with top media and consumers: Cupcakes and Cashmere’s Emily Shuman – the multichannel fashion, food, beauty, and interior design brand. Karlie recommended Extraordinary Desserts create a limited edition cookie inspired by Cupcakes and Cashmere. To further elevate interest with media and consumers Karlie brought in a nonprofit partner: The Global Fund for Women, an organization that advocates for gender equality, standing up for human rights of women and girls. A portion of the proceeds from the cookies would go back to this nonprofit. https://www.karliereitano.com/clientwork/blog-post-title-three-2tcnj monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/68f02187b1e3396dfc31a45e/e68921d1-123b-4257-811b-fd599d9bb6dc/Image+10-27-25+at+2.59%E2%80%AFPM.jpeg CLIENT WORK - New Canaan Community Foundation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karliereitano.com/clientwork/blog-post-title-four-zj7fz monthly 0.5 2025-11-22 https://images.squarespace-cdn.com/content/v1/68f02187b1e3396dfc31a45e/94c49270-551f-410a-9995-f19aede20577/31BurnerPride-promo-superJumbo-v2.jpg CLIENT WORK - Lady Wong - Strategy After consulting in late April, Karlie proposed leveraging the popularity of the Indonesian Rainbow Cake by associating it with PRIDE Month in New York City, a timely and relevant event, to maximize visibility and engagement. To enhance media appeal and community engagement, Karlie suggested donating a portion of the cake's sales to an LGBTQAI+ nonprofit organization. This approach aligns with the PRIDE theme, adding a philanthropic angle to the campaign. Karlie initiated a partnership with the Hetrick-Martin Institute (HMI), a choice that resonated with Lady Wong - which, ultimately, gave Lady Wong credibility and a clear connection to the LGBTQAI+ community. Comprehensive Media Outreach: Karlie compiled essential press materials and conducted targeted outreach to key media outlets. Local coverage was sought from prominent New York City platforms such as The New York Times, The Wall Street Journal, New York Post, New York Daily News, Time Out New York, Eater New York, WABC, and New York Magazine/Grub Street. 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