As a public relations and marketing specialist, I love telling brand stories and developing strategies to help brands become more relevant to consumers and more newsworthy to media.

I have worked as an individual brand consultant for over a decade. Prior to this, I worked at some of the top New York City PR agencies within the travel, food, wine and spirits industries.

I have revitalized brands that lost their relevance and catapulted new brands to success using individualized and strategic approaches combining media, strategic partnerships and social media.

I have managed public relations campaigns – from ideas to execution – including brand launches, special events and ongoing brand awareness campaigns.