New Canaan Community Foundation

Strategy:

Increase Community Engagement and Awareness

• Enhance the foundation's presence on social media platforms and newsletter marketing through regular, engaging content that highlights our programs, events, and impact stories.

Drive Donor and Volunteer Support

• Develop and maintain strong relationships with local and regional media outlets to secure consistent and positive coverage of our initiatives, events, and impact stories.

• Craft compelling press releases and media kits to effectively communicate NCCF’s mission and achievements to the public.

Strengthen Media Relations

• Implement targeted marketing campaigns to attract new donors and volunteers, emphasizing the tangible impact of their contributions.

• Create and distribute engaging and informative content that highlights the stories of donors, volunteers, and beneficiaries to inspire and motivate continued support.

Promote Program and Initiative Awareness

• Develop and execute marketing strategies that effectively communicate the details, goals, and successes of the foundation's various programs and initiatives.

• Utilize multimedia content, including videos, infographics, and testimonials, to showcase the impact and reach of NCCF programs.